Will corporations giving to charity convince Gen Y to like them?
Like other corporations, McDonald's has read that Gen Y likes social causes and charity (they do). And according to a great USA Today story recently, McDonald's also has realized it's entire future lies with Gen Y.
One way McDonald's and other corporations is trying to lure Gen Y is by giving to charity, or encouraging Gen Y to give to their charity. Very ironic since McDonald's and other corporations exist only for, and are legally required to think only about, profit and profit$. Will devoting a small portion of their profit$ to chairty convince Gen Y to patronize them? What do you think?
Where Gen Y is at. Train station in Ljubljana, Slovenia. Gen Y is there, so is McDonad's. Photo by Nine Shift staff photographer Doyle Darvis.
Grrr, the link doesn't work again, but I think I've found the article, plus another you may be interested in.
What looks like the McDonald's article from USA Today:
http://www.usatoday.com/story/money/business/2013/05/22/mcdonalds-annual-meeting-shareholders-meeting-ceo-donthompson/2346703/
That other article:
http://www.psychologytoday.com/blog/wired-success/201304/is-gen-y-becoming-the-new-lost-generation
What appear to be comments on the food offerings mentioned in the USA Today piece:
http://millennialmarketing.com/2013/05/mcdonalds-focus-on-millennial-marketing-goes-beyond-the-mcwrap/
Posted by: D. P. Lubic | June 11, 2013 at 05:31 PM