Will McDonald's Corporate 'Charity' Convince Gen Y?

Will corporations giving to charity convince Gen Y to like them?

Like other corporations, McDonald's has read that Gen Y likes social causes and charity (they do). And according to a great USA Today story recently, McDonald's also has realized it's entire future lies with Gen Y.

One way McDonald's and other corporations is trying to lure Gen Y is by giving to charity, or encouraging Gen Y to give to their charity. Very ironic since McDonald's and other corporations exist only for, and are legally required to think only about, profit and profit$. Will devoting a small portion of their profit$ to chairty convince Gen Y to patronize them?  What do you think?

Where Gen Y is at.  Train station in Ljubljana, Slovenia.  Gen Y is there, so is McDonad's.  Photo by Nine Shift staff photographer Doyle Darvis.

Comments

[D. P. Lubic]

Grrr, the link doesn't work again, but I think I've found the article, plus another you may be interested in.

What looks like the McDonald's article from USA Today:

http://www.usatoday.com/story/money/business/2013/05/22/mcdonalds-annual-meeting-shareholders-meeting-ceo-donthompson/2346703/

That other article:

http://www.psychologytoday.com/blog/wired-success/201304/is-gen-y-becoming-the-new-lost-generation

What appear to be comments on the food offerings mentioned in the USA Today piece:

http://millennialmarketing.com/2013/05/mcdonalds-focus-on-millennial-marketing-goes-beyond-the-mcwrap/