The new Delta safety video is really funny. Spend 4 minutes watching it.
Two take-aways:
1.It is totally geared towards Gen Y, evidence that Gen Y is a huge market for airlines. Despite the myth that young people are not travelling, the train and airline folk know better.
2.Tracy King of the American Academy of Neurology says that captivating interest helps the brain learn. Even us frequent fliers closely watched this video on a recent flight, so the pedagogy is sound. "Bells and whistles" really help! Take a look: