Nine Shift

Here's the Ad Age Story

We're dancing in the streets! Yeah!  Here's the Ad Age Story on Nine Shift's research that young people are driving less, the auto in decline. This is the first national media attention on this critical 21st century story. 

Advertising in the 21st Century: Part I

NineShift was interviewed by Editor at Large Jack Neff of Advertising Age this week. So we decided to throw out some thoughts on advertising in the 21st century. 

Advertising will change dramatically, and so will the products companies advertise. First, the products.Two big changes. 

1.Number of products and audience numbers change.
In the last century, there were hundreds of products purchased by millions of people. In this century, there will be millions of products purchased by hundreds of people.

2.Intangible products replace tangible products.
There will still be tangible products, like toasters. But they won't be advertised much, just like you don't see a lot of ads for firewood or spoons or stationery today. It's the intangible products that will be the big-ticket items worth advertising.  

Tomorrow: thoughts on advertising.  Photo: Advertising Age's Jack Neff.