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Unfortunately your blog is part of a meta feed I subscribe too. I just don't understand people with your viewpoint. And no, I didn't purchase carbon offset credits to pay for my time online this morning.

Now to go hop in my pickup truck.

BTW, do you environmental wackos ever look at things that may be causing a reduction in youth driving? Poor economy, maybe. Increasingly restrictive youth driving licenses and graduated licenses, I would theorize that this has a large impact.

William Draves

Thanks for your comment Gary. I think we (you, me, maybe Mr. Anderson) share the same view on some things (open source, for example). I don't think Gen Y shares your view on manufacturing/stuff and on cars. The federal gov't's new study, for example, shows Gen Y driving 37% less than young people did in 1995, clearly generational differences in our view. We'll see. Thanks again for your thoughtful post.

Garry G

Saw your tweet! A few non flaming thoughts! ;-)

Without having heard the talk- and just by going w/ your capture and my familiarity w/ Anderson's work in open source hardware and design- I'd say he is spot on.

No doubt that digital is a massive force- and that these students are in a great field. But they are, in most cases, going to get paid to design real world objects.

In terms of resources- certainly a case can be made of long term resource challenges if we continue w/ business as usual. But in reality there are disruptive paradigms in materials manufacturing ahead- that I think will be driven by this generation once they realize the options ahead.

In addition to current menu of resources, this generation will be working with nanostructured and biologically derived materials. Carbon structures will be a resource, not a liability. I'm not trying to paint or fall back on a techno-utopian view -- but I see strong evidence that we are redefining resources and expanding what is useful via the nano-bio ages of materials design. (And yet this generation has not yet been opened up to the era that awaits them -- just as the Boomers had no idea what was ahead in the silicon era)

Regardless for these students- the two worlds of physical/digital are destined to converge in embedded age. They will be working 'digitally' with embedded objects-- and I think that point alone makes Anderson's foresight valid for them to consider. (It sounds as if they are pessimistic b/c they expect business as usual to continue.)

Beyond all this techno stuff-- I think Anderson is probably feeling a much larger shift w/ global middle class demographic forces at hand in the decades ahead that suggest a huge upswing in 'things'. Materials made of molecules still matter. And I definitely see 'things' as the place to be in the 21st century economy.

Re: vehicles- I think it's short sighted to say this generation is sour on cars. Far from it. There is renewed hope around vehicle manufacturing and design based on the evolution of EV platforms based on batteries and fuel cells. New software supported driving experiences that transform the value chain of the 'driver' to 'captain'.

In fact I suspect this generation is going to be a massive force in realizing this customized age of vehicles -- again Anderson see the design upside of a skateboard-software driven EV platform.

Some posts on on my site--

Notables: Open platform for vehicle design; GM seizes motor manufacturing value chain; Ford Skateboard Chassis

And it's worth noting- my bias! I have a professional focus on the future of energy, mobility and infrastructure-- so I am an industrialists through and through! Of course, all 'green' values- but I am a believer in the idea that 'things' and molecules still matter. Especially to the surging global middle class that will drive the economy in the decades ahead..

Garry G
Brooklyn NY

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