You're not normal anymore

Relax. No one else is normal anymore either.

We each have strengths and weaknesses, and individual needs.
And organizations are starting to use the Web to customize and individualize services.

The BBC, always ahead, now is starting to offer subtitles to the Internet edition of its technology program, Click Online. 

The long term direction: : you get it (anything) the way that is best for you.
It's not coddling. It's not consumerism. It is making people more productive.