Refrigerate responsibly.

Gen Y is taking over our contemporary culture.
To see Gen Y language, values, and humor, just pick up a bottle of water.

Vitamin water to be exact. When I was cleaning out the car after Willie drove it, I found the copy on the bottle to be pure Gen Y:

enjoy cold. refrigerate responsibly.
the inside is natural. the outside is plastic.
vitamins + water = all you need
made from scratch for glaceau

formula 50
grape (50% daily dose)
50 cent's new album is bound to go platinum, so formula 50 decided to go platinum too. not to be outdone, we are happy to announce the release of our own album, "hydrate or die tryin". all we need is one little shout out at the MTV video music awards. suckaz be movin' out the way at them beverage conferences. plus, our drink has the nutrients you need to fuel you through your day. that's just how we roll here in queens.

Comments

[Erik Holden]

That is da bomb! I wish my target audience was Gen Y so I could write dope copy like that on my promotional pieces. I don't think it would be fly with engineers in their 40s and 50s.

Apologies to any Gen Y readers out there as my use of "da bomb," "dope," and "fly" probably show how out of touch I am with your demographic.